https://smandersen.design It's Smandersen Mon, 22 Sep 2025 16:29:31 +0000 https://smandersen.design en https://smandersen.design/Intro Sun, 02 Apr 2023 22:05:49 +0000 It's Smandersen https://smandersen.design/Intro Over 10 years of experience creating &amp; nurturing brands of all sizes.&nbsp; 📍 Brooklyn, NY. https://smandersen.design/A-Maison-The-House-of-Amazon Mon, 22 Sep 2025 16:29:31 +0000 It's Smandersen https://smandersen.design/A-Maison-The-House-of-Amazon <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/9a5506509e941b9cabc969bb90f005675b87143e723cbd36a1129d5583c4bc90/Port_1.gif" data-mid="238524455" border="0" src="https://freight.cargo.site/w/1000/i/9a5506509e941b9cabc969bb90f005675b87143e723cbd36a1129d5583c4bc90/Port_1.gif" /> <img width="1636" height="1058" width_o="1636" height_o="1058" 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width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/4464290d5a646c111bc74399d49a50a636dea18c3a2bd95a89bda7bd761d142c/Port_4.png" data-mid="238524459" border="0" src="https://freight.cargo.site/w/1000/i/4464290d5a646c111bc74399d49a50a636dea18c3a2bd95a89bda7bd761d142c/Port_4.png" /> <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/16ef4baadf8099ca988ed0cf8b142dc8f25d85b515c44a9999282b3dd4596e5b/Port_6.png" data-mid="238524460" border="0" src="https://freight.cargo.site/w/1000/i/16ef4baadf8099ca988ed0cf8b142dc8f25d85b515c44a9999282b3dd4596e5b/Port_6.png" /> <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/df9a142219be0b25156299ad4ece6d5475eb190bbbfc2b225eea81577578a404/Port_7.png" data-mid="238524461" border="0" src="https://freight.cargo.site/w/1000/i/df9a142219be0b25156299ad4ece6d5475eb190bbbfc2b225eea81577578a404/Port_7.png" /> <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/4273b0c2218d32c2216e12d0bf46799f762ff7207fcc051d76ffec620658e10a/Port_8.png" data-mid="238524462" border="0" src="https://freight.cargo.site/w/1000/i/4273b0c2218d32c2216e12d0bf46799f762ff7207fcc051d76ffec620658e10a/Port_8.png" /> <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/59b3534659768f4437b5f8ba71e0c7d4d70d6853902284d47d6084ae49b6c306/Port_9.png" data-mid="238524463" border="0" src="https://freight.cargo.site/w/1000/i/59b3534659768f4437b5f8ba71e0c7d4d70d6853902284d47d6084ae49b6c306/Port_9.png" /> <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/76fef7b2981185f3c8ef157036d2befe18deecde5c66e0981dd4a8294f2419ab/Port_10.png" data-mid="238524464" border="0" src="https://freight.cargo.site/w/1000/i/76fef7b2981185f3c8ef157036d2befe18deecde5c66e0981dd4a8294f2419ab/Port_10.png" /> <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/c047db2d6425f118cc0365ad3e0522b1a1543aa5b13b7e1033bc9e58ac0ab04e/Port_11.png" data-mid="238524465" border="0" src="https://freight.cargo.site/w/1000/i/c047db2d6425f118cc0365ad3e0522b1a1543aa5b13b7e1033bc9e58ac0ab04e/Port_11.png" /> <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/96f9719c596de04f19f0835c6fa6c249eebdabc3f44f7efde1ad21db7d02a84d/Port_12.png" data-mid="238524466" border="0" src="https://freight.cargo.site/w/1000/i/96f9719c596de04f19f0835c6fa6c249eebdabc3f44f7efde1ad21db7d02a84d/Port_12.png" /> <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/5cf374c84e2e4ff8c5c47adcb14a992d1a142243bde0646fbb17f1e9d744cc6f/Port_13.png" data-mid="238524467" border="0" src="https://freight.cargo.site/w/1000/i/5cf374c84e2e4ff8c5c47adcb14a992d1a142243bde0646fbb17f1e9d744cc6f/Port_13.png" /> <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/d08e2d9c28d8c6a4ab3458578a4f8184f6d84773c6413d7a22d658263e83b365/Port_14.png" data-mid="238524468" border="0" src="https://freight.cargo.site/w/1000/i/d08e2d9c28d8c6a4ab3458578a4f8184f6d84773c6413d7a22d658263e83b365/Port_14.png" /> <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/b5e72b60537c6d304382782b4f3e3f5fe3441f82043f8d50a08f73b734d5c1e4/Port_15.gif" data-mid="238524469" border="0" src="https://freight.cargo.site/w/1000/i/b5e72b60537c6d304382782b4f3e3f5fe3441f82043f8d50a08f73b734d5c1e4/Port_15.gif" /> A’Maison: The House of Amazon ASSOCIATE CREATIVE DIRECTION, DESIGN&nbsp; Associate Creative Director for Amazon’s event space during 2025 Cannes Lions. Oversaw creative concept and design execution of all environmental design, motion assets, graphics &amp; signage, furniture and decor, uniforms, etc. This 30,000 sqft event space was built fromt he ground up and housed an event stage for celebrity speaking engagements, executive meeting spaces, 2 cafe stations, 8 brand affiliate “rooms”, and soft seating for the 9,000+ attendees that explored this footprint over the course of 5 days.&nbsp;Worked on while at Pinch Creative. https://smandersen.design/Lululemon-Summer-Club Mon, 22 Sep 2025 15:33:30 +0000 It's Smandersen https://smandersen.design/Lululemon-Summer-Club <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/fbf5dc3696eb36aa22993c709c6bebdb7aa5b9006475a86b5e6121e32380b5b9/LLL_3.png" data-mid="238521735" border="0" src="https://freight.cargo.site/w/1000/i/fbf5dc3696eb36aa22993c709c6bebdb7aa5b9006475a86b5e6121e32380b5b9/LLL_3.png" /> <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/ffd253a7ac95e17d3036ba0dd46c62390af0f30e81c5cc4da687ec7bc4e7231b/LLL_1.png" data-mid="238521733" border="0" src="https://freight.cargo.site/w/1000/i/ffd253a7ac95e17d3036ba0dd46c62390af0f30e81c5cc4da687ec7bc4e7231b/LLL_1.png" /> <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/bc9ce49ac0f214601903a6f64bd2ff546220028c5ac29ff68f791b43b43764d6/LLL_2.png" data-mid="238521734" border="0" src="https://freight.cargo.site/w/1000/i/bc9ce49ac0f214601903a6f64bd2ff546220028c5ac29ff68f791b43b43764d6/LLL_2.png" /> <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/8b2b0f419cf01e9d2cf02db33d051d5663a3114e38c21947e5f4f858a1e4d556/LLL_4.png" data-mid="238521736" border="0" src="https://freight.cargo.site/w/1000/i/8b2b0f419cf01e9d2cf02db33d051d5663a3114e38c21947e5f4f858a1e4d556/LLL_4.png" /> <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/01f0a4fdbbc8f2872bbd3817ab65712cd03f26334523525a9a17b80b34249e27/LLL_5.png" data-mid="238521737" border="0" src="https://freight.cargo.site/w/1000/i/01f0a4fdbbc8f2872bbd3817ab65712cd03f26334523525a9a17b80b34249e27/LLL_5.png" /> <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/7f15fea9ce50ddbafb345b299105f347d7b1401b7a2d2e546babf0d719fac51e/LLL_6.png" data-mid="238521738" border="0" src="https://freight.cargo.site/w/1000/i/7f15fea9ce50ddbafb345b299105f347d7b1401b7a2d2e546babf0d719fac51e/LLL_6.png" /> <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/481a0e5d0a9f295f2cf1249875679680625e546ead7ca05c04e2761334cf6924/LLL_7.png" data-mid="238521739" border="0" src="https://freight.cargo.site/w/1000/i/481a0e5d0a9f295f2cf1249875679680625e546ead7ca05c04e2761334cf6924/LLL_7.png" /> <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/7daa2d145cf37778770c462aa33915ad29818669d0d9a56e74f63bbbbae11bc4/LLL_9.png" data-mid="238521741" border="0" src="https://freight.cargo.site/w/1000/i/7daa2d145cf37778770c462aa33915ad29818669d0d9a56e74f63bbbbae11bc4/LLL_9.png" /> <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/64456d8d4e434d68950fdaeda9d39077e7831924a916e20dbc366701272eaa0a/LLL_8.png" data-mid="238521740" border="0" src="https://freight.cargo.site/w/1000/i/64456d8d4e434d68950fdaeda9d39077e7831924a916e20dbc366701272eaa0a/LLL_8.png" /> <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/3c830053767a6dbaef767083480c080575927466628bebd58cbe005b34ec91f2/LLL_10.png" data-mid="238521742" border="0" src="https://freight.cargo.site/w/1000/i/3c830053767a6dbaef767083480c080575927466628bebd58cbe005b34ec91f2/LLL_10.png" /> Lululemon Summer Club ASSOCIATE CREATIVE DIRECTION, DESIGN&nbsp; Associate Creative Director on all graphics, styling, and scenic builds for this 2-week long brand popup.Worked on while at Pinch Creative. https://smandersen.design/75th-Emmys Tue, 16 Sep 2025 23:11:55 +0000 It's Smandersen https://smandersen.design/75th-Emmys <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/1228c5ba10779cacc552bb9c6ecc93b2e7593492ca1d240ea108670ea71b4dae/Emmys_1.png" data-mid="238309779" border="0" src="https://freight.cargo.site/w/1000/i/1228c5ba10779cacc552bb9c6ecc93b2e7593492ca1d240ea108670ea71b4dae/Emmys_1.png" /> <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/518965baf1ff8afd0d5f20345ab0e4dc50a0013292f52ce99e80bfeb54e5200e/Emmys_2.png" data-mid="238309786" border="0" src="https://freight.cargo.site/w/1000/i/518965baf1ff8afd0d5f20345ab0e4dc50a0013292f52ce99e80bfeb54e5200e/Emmys_2.png" /> <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/8064c6075fcc3b5f0e16e93829e10cd66abfcad0f6b43472aa9d75afb5860773/Emmys_10-small.gif" data-mid="238343589" border="0" src="https://freight.cargo.site/w/1000/i/8064c6075fcc3b5f0e16e93829e10cd66abfcad0f6b43472aa9d75afb5860773/Emmys_10-small.gif" /> <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/22c8cd47e2dee2cca355d13cddcbc9fce26c27c2d6726b147c067f49100c5f85/Emmys_12.png" data-mid="238347252" border="0" src="https://freight.cargo.site/w/1000/i/22c8cd47e2dee2cca355d13cddcbc9fce26c27c2d6726b147c067f49100c5f85/Emmys_12.png" /> <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/3822f401e590c61a0a038618b439282d58475e1eb9c86d17d5b925e58c5aeaae/Emmys_11.gif" data-mid="238344420" border="0" src="https://freight.cargo.site/w/1000/i/3822f401e590c61a0a038618b439282d58475e1eb9c86d17d5b925e58c5aeaae/Emmys_11.gif" /> <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/2c5afdb006700ba655c7d2884b86fb1095e2e8ffaf568af4b8d100afdbaf11bc/9.png" data-mid="238343503" border="0" src="https://freight.cargo.site/w/1000/i/2c5afdb006700ba655c7d2884b86fb1095e2e8ffaf568af4b8d100afdbaf11bc/9.png" /> <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/48f7ff1f4b989fb648f35049f86faa39f727ca5d6c988ed698fab791efe2e742/Emmys_3.png" data-mid="238309788" border="0" src="https://freight.cargo.site/w/1000/i/48f7ff1f4b989fb648f35049f86faa39f727ca5d6c988ed698fab791efe2e742/Emmys_3.png" /> <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/5034f17356e4c4d5be44acab90a1db88baf61fcb14a0ed079391b7e9ab16b440/Emmys_5.gif" data-mid="238342430" border="0" src="https://freight.cargo.site/w/1000/i/5034f17356e4c4d5be44acab90a1db88baf61fcb14a0ed079391b7e9ab16b440/Emmys_5.gif" /> <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/696bd8c7f58dc3424afa7390725a2f94df7b2282eb3fb517d441ee9e96ea216d/Emmys_4.png" data-mid="238309799" border="0" src="https://freight.cargo.site/w/1000/i/696bd8c7f58dc3424afa7390725a2f94df7b2282eb3fb517d441ee9e96ea216d/Emmys_4.png" /> <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/10a2c915c620a309f44c594918c8e1a52e9d7cacffa8e18a4f2a983d9c138e1a/Emmys_7.png" data-mid="238309802" border="0" src="https://freight.cargo.site/w/1000/i/10a2c915c620a309f44c594918c8e1a52e9d7cacffa8e18a4f2a983d9c138e1a/Emmys_7.png" /> <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/a753ae8b89cdfd1cfec7b37db6096861608941fe018af676790f26f0c204517b/Emmys_6.png" data-mid="238309911" border="0" src="https://freight.cargo.site/w/1000/i/a753ae8b89cdfd1cfec7b37db6096861608941fe018af676790f26f0c204517b/Emmys_6.png" /> <img width="1636" height="1058" width_o="1636" height_o="1058" data-src="https://freight.cargo.site/t/original/i/00bcc94207ba9361ea67bc8c4984d84ef0786a2d566af81438c4fceb3839931b/Emmys_8.png" data-mid="238309912" border="0" src="https://freight.cargo.site/w/1000/i/00bcc94207ba9361ea67bc8c4984d84ef0786a2d566af81438c4fceb3839931b/Emmys_8.png" /> 75th Emmy Awards CREATIVE DIRECTION, DESIGN&nbsp; Associate Creative Director overseeing the red carpet, all step-and-repeats, digital graphics, and all physical signage.Worked on while at Pinch Creative. https://smandersen.design/Twill-1 Sun, 02 Apr 2023 19:43:36 +0000 It's Smandersen https://smandersen.design/Twill-1 <img width="1200" height="777" width_o="1200" height_o="777" data-src="https://freight.cargo.site/t/original/i/d0b9234573cf45cd000b64df939c84f75851fb2e05f3894f626c3164c2a2bdab/Frame-482368b.png" data-mid="174166091" border="0" src="https://freight.cargo.site/w/1000/i/d0b9234573cf45cd000b64df939c84f75851fb2e05f3894f626c3164c2a2bdab/Frame-482368b.png" /> <img width="1368" height="1057" width_o="1368" height_o="1057" data-src="https://freight.cargo.site/t/original/i/2997b9f9aa30f961a498949988118a8d6ff80238392000f62f049aa3d3560c3d/02_HappyifyHealthTransform_alpha_Option02_crop.gif" data-mid="174158477" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/2997b9f9aa30f961a498949988118a8d6ff80238392000f62f049aa3d3560c3d/02_HappyifyHealthTransform_alpha_Option02_crop.gif" /> <img width="1896" height="1226" width_o="1896" height_o="1226" data-src="https://freight.cargo.site/t/original/i/f9e715e13c1e996684f429d35d58eecab3313b291fd8ba755cfebe5f4c99ccb9/Frame-482362.png" data-mid="174089957" border="0" src="https://freight.cargo.site/w/1000/i/f9e715e13c1e996684f429d35d58eecab3313b291fd8ba755cfebe5f4c99ccb9/Frame-482362.png" /> <img width="1896" height="1226" width_o="1896" height_o="1226" data-src="https://freight.cargo.site/t/original/i/01de18499a3e2cfabf2847e70b3f0fe3ec7b5e40d5da4a5a3f46c2e27ef98803/Frame-482357.png" data-mid="174025277" border="0" src="https://freight.cargo.site/w/1000/i/01de18499a3e2cfabf2847e70b3f0fe3ec7b5e40d5da4a5a3f46c2e27ef98803/Frame-482357.png" /> <img width="1896" height="1227" width_o="1896" height_o="1227" data-src="https://freight.cargo.site/t/original/i/90ae9e086b44c5e222f5c57e6dc94cf238ca39bc8e2c63311c8bff3c37fd570a/Frame-482365.png" data-mid="174159884" border="0" src="https://freight.cargo.site/w/1000/i/90ae9e086b44c5e222f5c57e6dc94cf238ca39bc8e2c63311c8bff3c37fd570a/Frame-482365.png" /> <img width="1896" height="1227" width_o="1896" height_o="1227" data-src="https://freight.cargo.site/t/original/i/269db1c3b75752c505e789211d886e641e7f7c51d2b5dc2d7b950adec790f5cb/Frame-482378.png" data-mid="174165379" border="0" src="https://freight.cargo.site/w/1000/i/269db1c3b75752c505e789211d886e641e7f7c51d2b5dc2d7b950adec790f5cb/Frame-482378.png" /> <img width="1896" height="1226" width_o="1896" height_o="1226" data-src="https://freight.cargo.site/t/original/i/fc5e35092284576e6fdc8b597f93a83e08cd3854fbb5cbb7757e924dd404b965/Frame-482358.png" data-mid="174243359" border="0" src="https://freight.cargo.site/w/1000/i/fc5e35092284576e6fdc8b597f93a83e08cd3854fbb5cbb7757e924dd404b965/Frame-482358.png" /> <img width="1896" height="1227" width_o="1896" height_o="1227" data-src="https://freight.cargo.site/t/original/i/4659d3f61318173cbee60307307b4b88a133c88cbcad60ed2c2e04207b4f1d60/Frame-482372.gif" data-mid="174243484" border="0" src="https://freight.cargo.site/w/1000/i/4659d3f61318173cbee60307307b4b88a133c88cbcad60ed2c2e04207b4f1d60/Frame-482372.gif" /> <img width="1896" height="1226" width_o="1896" height_o="1226" data-src="https://freight.cargo.site/t/original/i/63ed20f81e752342c54cd3fc452e525398e0e9ec7501c986dc9b63dda636ccf8/Frame-482359.png" data-mid="174025279" border="0" src="https://freight.cargo.site/w/1000/i/63ed20f81e752342c54cd3fc452e525398e0e9ec7501c986dc9b63dda636ccf8/Frame-482359.png" /> <img width="1896" height="1227" width_o="1896" height_o="1227" data-src="https://freight.cargo.site/t/original/i/a0e4fd67f18ce14870305290d5d13a9a3050351039feda5ee64ff920775e4ba4/Frame-482360.png" data-mid="174025280" border="0" src="https://freight.cargo.site/w/1000/i/a0e4fd67f18ce14870305290d5d13a9a3050351039feda5ee64ff920775e4ba4/Frame-482360.png" /> <img width="1896" height="1227" width_o="1896" height_o="1227" data-src="https://freight.cargo.site/t/original/i/8386a71312453bda657f6d7789b625cf3e90d6189ef15d04aee28dfd3e9fa0f7/Frame-482361.png" data-mid="174025281" border="0" src="https://freight.cargo.site/w/1000/i/8386a71312453bda657f6d7789b625cf3e90d6189ef15d04aee28dfd3e9fa0f7/Frame-482361.png" /> Twill (rebrand) CREATIVE DIRECTION, DESIGN&nbsp; Associate Creative Director during the full-scale corporate rebrand of Happify Health to Twill™, The Intelligent Healing Company. Oversaw a team of three designers to bring this new brand to life alongside our external parter, Proto.BRAND ASSETS INCLUDE:A nearly 200 page Brand Playbook, library of&nbsp; thousands of unique brand assets, published Figma component library, various templates/assets for social, digital, print, and animation. https://smandersen.design/Lifestyle-Campaign Mon, 03 Apr 2023 04:53:51 +0000 It's Smandersen https://smandersen.design/Lifestyle-Campaign <img width="1896" height="1227" width_o="1896" height_o="1227" data-src="https://freight.cargo.site/t/original/i/0bd03103482e580d7916a801659a1e89ecd779da90d5a7db188e7ce2d1b571ea/Frame-6.png" data-mid="175812769" border="0" src="https://freight.cargo.site/w/1000/i/0bd03103482e580d7916a801659a1e89ecd779da90d5a7db188e7ce2d1b571ea/Frame-6.png" /> <img width="1896" height="1227" width_o="1896" height_o="1227" data-src="https://freight.cargo.site/t/original/i/541ba30d4ee0cd901738401b1e0a7ce743a0f46a812bdbe6cb86a2dfd07f5a7d/Frame-12.png" data-mid="175812776" border="0" src="https://freight.cargo.site/w/1000/i/541ba30d4ee0cd901738401b1e0a7ce743a0f46a812bdbe6cb86a2dfd07f5a7d/Frame-12.png" /> <img width="1624" height="1051" width_o="1624" height_o="1051" data-src="https://freight.cargo.site/t/original/i/03d53930a65045514d5a6e0709ef460a18875bebd50c6b41c98f027797868fc4/Frame-7.png" data-mid="174051794" border="0" src="https://freight.cargo.site/w/1000/i/03d53930a65045514d5a6e0709ef460a18875bebd50c6b41c98f027797868fc4/Frame-7.png" /> <img width="1896" height="1227" width_o="1896" height_o="1227" data-src="https://freight.cargo.site/t/original/i/b8004bdbb4968964ee268313cb8e0eed152711ff2a5bc782331eb2924a606c1d/Frame-11.png" data-mid="175812786" border="0" src="https://freight.cargo.site/w/1000/i/b8004bdbb4968964ee268313cb8e0eed152711ff2a5bc782331eb2924a606c1d/Frame-11.png" /> Lifestyle campaign ART DIRECTION Art Direction and concepting for a series of custom “stock” images for AT&amp;T. We needed to create versitile, yet tastefully considered images that could easily be used to speak to the variety of products and media offered by AT&amp;T. The imagery needed to relate to customers of almost every age group and demographic. I created photo mockups, curated the props, art directed on set, and oversaw all retouching. Images shot by Johnny Miller https://smandersen.design/Officers-Conference Wed, 05 Apr 2023 20:19:15 +0000 It's Smandersen https://smandersen.design/Officers-Conference <img width="1896" height="1226" width_o="1896" height_o="1226" data-src="https://freight.cargo.site/t/original/i/10994460dd4fa613767bb094c596914ddba0873410671d3f35906361678d2c03/Frame-482377.png" data-mid="174385440" border="0" src="https://freight.cargo.site/w/1000/i/10994460dd4fa613767bb094c596914ddba0873410671d3f35906361678d2c03/Frame-482377.png" /> <img width="1896" height="1226" width_o="1896" height_o="1226" data-src="https://freight.cargo.site/t/original/i/056a75630f97134c22db24bdd627480d48248b8ec3ded5e38472f3f349305515/Frame-482385.png" data-mid="174389975" border="0" src="https://freight.cargo.site/w/1000/i/056a75630f97134c22db24bdd627480d48248b8ec3ded5e38472f3f349305515/Frame-482385.png" /> <img width="1896" height="1226" width_o="1896" height_o="1226" data-src="https://freight.cargo.site/t/original/i/2843f36d6313f93e0981a80f5046ac03b1448da48609ad7088c39a6bca084728/Frame-482381.png" data-mid="174385753" border="0" src="https://freight.cargo.site/w/1000/i/2843f36d6313f93e0981a80f5046ac03b1448da48609ad7088c39a6bca084728/Frame-482381.png" /> <img width="1896" height="1226" width_o="1896" height_o="1226" data-src="https://freight.cargo.site/t/original/i/23ed0c8afdc76f1ed29839c9f0bbe1077a543063d0fac1f27d92a698e1a62f3f/Frame-482379.png" data-mid="174385473" border="0" src="https://freight.cargo.site/w/1000/i/23ed0c8afdc76f1ed29839c9f0bbe1077a543063d0fac1f27d92a698e1a62f3f/Frame-482379.png" /> Officers Conference ART DIRECTION Art Direction and concepting for the annual Officer’s Conference at AT&amp;T. This concept was inspired by the 6 bands that make up the globe logomark. I wanted to play with dimension and perspective to create engaging artwork that would translate well across conference graphics, presentation slides, etc. I created the concept, provided art direction, and oversaw all retouching.&nbsp; https://smandersen.design/Sthanki-Strategies Mon, 03 Apr 2023 05:46:53 +0000 It's Smandersen https://smandersen.design/Sthanki-Strategies <img width="1897" height="1226" width_o="1897" height_o="1226" data-src="https://freight.cargo.site/t/original/i/793f9e4b3cf68fbe37743435cb609c7faa5523784763951d99896098ace00569/Frame-482369.png" data-mid="174054275" border="0" src="https://freight.cargo.site/w/1000/i/793f9e4b3cf68fbe37743435cb609c7faa5523784763951d99896098ace00569/Frame-482369.png" /> <img width="1897" height="1226" width_o="1897" height_o="1226" data-src="https://freight.cargo.site/t/original/i/33dbe223acf75d0b833404336e314c59c12f2d41b727b7739b95560171d85026/Frame-482373.png" data-mid="174054278" border="0" src="https://freight.cargo.site/w/1000/i/33dbe223acf75d0b833404336e314c59c12f2d41b727b7739b95560171d85026/Frame-482373.png" /> <img width="1897" height="1226" width_o="1897" height_o="1226" data-src="https://freight.cargo.site/t/original/i/5a0fe6b3eeb669ab66d21d89e33f5d1e85258324d6ff1d578ae79eb3a57be137/Frame-482375.png" data-mid="174088611" border="0" src="https://freight.cargo.site/w/1000/i/5a0fe6b3eeb669ab66d21d89e33f5d1e85258324d6ff1d578ae79eb3a57be137/Frame-482375.png" /> <img width="1897" height="1226" width_o="1897" height_o="1226" data-src="https://freight.cargo.site/t/original/i/cf039fd18e39e2706a38039c7883119382ee7c97cc9be3db8d42edcd0cecc9de/Frame-482372.png" data-mid="174054277" border="0" src="https://freight.cargo.site/w/1000/i/cf039fd18e39e2706a38039c7883119382ee7c97cc9be3db8d42edcd0cecc9de/Frame-482372.png" /> <img width="1897" height="1226" width_o="1897" height_o="1226" data-src="https://freight.cargo.site/t/original/i/453dd2b72012c720bba40e8ffe26ba02eb45828bd80d34283c19ba16c09a0f46/Frame-482374.png" data-mid="174054280" border="0" src="https://freight.cargo.site/w/1000/i/453dd2b72012c720bba40e8ffe26ba02eb45828bd80d34283c19ba16c09a0f46/Frame-482374.png" /> Sthanki Strategies BRAND IDENTITY&nbsp; Brand design for a Government Affairs consulting group based in DC. Sthanki Strategies helps organizations navigate the political landscape and advocate for change. The logomark is a modern interpretation of an enso zen. This symbol represents strength and togetherness, and is typically drawn with a brush. This sleek symbol is paired with a serif-based wordmark that evokes the traditional roots of our symbol. https://smandersen.design/AT-T-Consumer-Strategy Sun, 02 Apr 2023 23:14:31 +0000 It's Smandersen https://smandersen.design/AT-T-Consumer-Strategy <img width="1897" height="1226" width_o="1897" height_o="1226" data-src="https://freight.cargo.site/t/original/i/36c84f073bacbb0c1101f0768da5add705d84439e40520afcf432d4dd43dc71f/Frame-22.png" data-mid="174031728" border="0" src="https://freight.cargo.site/w/1000/i/36c84f073bacbb0c1101f0768da5add705d84439e40520afcf432d4dd43dc71f/Frame-22.png" /> <img width="1897" height="1226" width_o="1897" height_o="1226" data-src="https://freight.cargo.site/t/original/i/c9e0a0f49a7e1b78dd341ac88850d6912836e69093e99d90cea6d143e7beda0f/Frame-23.png" data-mid="174031729" border="0" src="https://freight.cargo.site/w/1000/i/c9e0a0f49a7e1b78dd341ac88850d6912836e69093e99d90cea6d143e7beda0f/Frame-23.png" /> <img width="1897" height="1227" width_o="1897" height_o="1227" data-src="https://freight.cargo.site/t/original/i/6fe6356dc3e8a3a3c51d6ca7c0004bb0210ce03389cef2bbbba2c741be5a3b1d/Frame-24.png" data-mid="174031730" border="0" src="https://freight.cargo.site/w/1000/i/6fe6356dc3e8a3a3c51d6ca7c0004bb0210ce03389cef2bbbba2c741be5a3b1d/Frame-24.png" /> AT&amp;T Consumer Strategy ART DIRECTION Print design for an AT&amp;T leadership summit. This project was a last minute request in which I had to design a 20 page brochure for a conference. All art was created or art directed by myself. I also designed each page of the book. The goal here was to create a sophisticated, clean piece that people would want to keep on their desks and share to their teams. https://smandersen.design/Haven-by-McCann-1 Sun, 02 Apr 2023 21:00:13 +0000 It's Smandersen https://smandersen.design/Haven-by-McCann-1 <img width="1896" height="1227" width_o="1896" height_o="1227" data-src="https://freight.cargo.site/t/original/i/9ffb56fe411ea5f25b8595156af53221311813998ebe0fecc34cefdd96fbb351/1.png" data-mid="174020002" border="0" src="https://freight.cargo.site/w/1000/i/9ffb56fe411ea5f25b8595156af53221311813998ebe0fecc34cefdd96fbb351/1.png" /> <img width="1896" height="1227" width_o="1896" height_o="1227" data-src="https://freight.cargo.site/t/original/i/b6a7855a13fb5ec1b7c8b344e0855718b68bb574c1641b9f9f1cb9d21d503859/2.png" data-mid="174020003" border="0" src="https://freight.cargo.site/w/1000/i/b6a7855a13fb5ec1b7c8b344e0855718b68bb574c1641b9f9f1cb9d21d503859/2.png" /> <img width="1896" height="1227" width_o="1896" height_o="1227" data-src="https://freight.cargo.site/t/original/i/8445e797b418380bbebc046d50d4a5e72fcd4fb46fa7d154330f3049e3b7d792/Frame-29.png" data-mid="174043162" border="0" src="https://freight.cargo.site/w/1000/i/8445e797b418380bbebc046d50d4a5e72fcd4fb46fa7d154330f3049e3b7d792/Frame-29.png" /> <img width="1897" height="1227" width_o="1897" height_o="1227" data-src="https://freight.cargo.site/t/original/i/9c9e0a9d124f8ea2b2d5ee582cce9e6dddba81dab9cbc3b06350f082c1463f73/4.png" data-mid="174039402" border="0" src="https://freight.cargo.site/w/1000/i/9c9e0a9d124f8ea2b2d5ee582cce9e6dddba81dab9cbc3b06350f082c1463f73/4.png" /> <img width="1896" height="1227" width_o="1896" height_o="1227" data-src="https://freight.cargo.site/t/original/i/f0c4461a07733ed095a170300ee102f53fd6b06e81184f12f4d7b3653fd55e08/Frame-482362.png" data-mid="174088476" border="0" src="https://freight.cargo.site/w/1000/i/f0c4461a07733ed095a170300ee102f53fd6b06e81184f12f4d7b3653fd55e08/Frame-482362.png" /> <img width="1896" height="1226" width_o="1896" height_o="1226" data-src="https://freight.cargo.site/t/original/i/3676c3927d9c5a50af1654305ef11a8a39d685d2c88e1ef7df473a9cc3664bf8/Frame-25.png" data-mid="174039701" border="0" src="https://freight.cargo.site/w/1000/i/3676c3927d9c5a50af1654305ef11a8a39d685d2c88e1ef7df473a9cc3664bf8/Frame-25.png" /> <img width="1896" height="1226" width_o="1896" height_o="1226" data-src="https://freight.cargo.site/t/original/i/7adbd6337cf35763bc3321477d631fdcc8310f533af64f21a09fcc2c929fb9ed/Frame-27.png" data-mid="174040774" border="0" src="https://freight.cargo.site/w/1000/i/7adbd6337cf35763bc3321477d631fdcc8310f533af64f21a09fcc2c929fb9ed/Frame-27.png" /> <img width="1897" height="1227" width_o="1897" height_o="1227" data-src="https://freight.cargo.site/t/original/i/4983a4fabb503199b2e4a3080850528c9c71054f912e40587b6f1667dd51482e/5.png" data-mid="174020006" border="0" src="https://freight.cargo.site/w/1000/i/4983a4fabb503199b2e4a3080850528c9c71054f912e40587b6f1667dd51482e/5.png" /> Haven by McCann BRAND IDENTITY&nbsp; Brand identity design for a new real estate team, Haven by McCann. After gaining success in the City of Brotherly Love, my clients decided to launch a new team in a suburban market and needed to attract a different clientel. Because Haven exists underneath their existing Keller Williams umbrella, we needed to incorporate the distinctive red from the KW palette. I developed a brand strategy, created the full brand identity, and provided design consultation as they got closer to launching.&nbsp; The wordmark balances a classic serif with a few custom flourishes that give it a bit of a&nbsp; modern edge. The sub-marks are a nod to the historical township signage, which helps to convey the team’s knowledge of the neighborhood.