Twill (rebrand)

CREATIVE DIRECTION, DESIGN 

Associate Creative Director during the full-scale corporate rebrand of Happify Health to Twill™, The Intelligent Healing Company. Oversaw a team of three designers to bring this new brand to life alongside our external parter, Proto.

_{BRAND ASSETS INCLUDE:
A nearly 200 page Brand Playbook, library of  thousands of unique brand assets, published Figma component library, various templates/assets for social, digital, print, and animation.}