Over 10 years of experience creating & nurturing brands of all sizes. 

^{📍 Brooklyn, NY.}

A’Maison: The House of Amazon

ASSOCIATE CREATIVE DIRECTION, DESIGN 

Associate Creative Director for Amazon’s event space during 2025 Cannes Lions. Oversaw creative concept and design execution of all environmental design, motion assets, graphics & signage, furniture and decor, uniforms, etc.

This 30,000 sqft event space was built fromt he ground up and housed an event stage for celebrity speaking engagements, executive meeting spaces, 2 cafe stations, 8 brand affiliate “rooms”, and soft seating for the 9,000+ attendees that explored this footprint over the course of 5 days. 

_{Worked on while at Pinch Creative.}

Lululemon Summer Club

ASSOCIATE CREATIVE DIRECTION, DESIGN 

Associate Creative Director on all graphics, styling, and scenic builds for this 2-week long brand popup.

_{Worked on while at Pinch Creative.}

75th Emmy Awards

CREATIVE DIRECTION, DESIGN 

Associate Creative Director overseeing the red carpet, all step-and-repeats, digital graphics, and all physical signage.

_{Worked on while at Pinch Creative.}

Twill (rebrand)

CREATIVE DIRECTION, DESIGN 

Associate Creative Director during the full-scale corporate rebrand of Happify Health to Twill™, The Intelligent Healing Company. Oversaw a team of three designers to bring this new brand to life alongside our external parter, Proto.

_{BRAND ASSETS INCLUDE:
A nearly 200 page Brand Playbook, library of  thousands of unique brand assets, published Figma component library, various templates/assets for social, digital, print, and animation.}